History of Black Point Estate & Gardens

Our History

Home / Explore / History of Black Point Estate & Gardens

History of Black Point Estate & Gardens

This stunning estate set along the southern shore of Geneva Lake was the vacation home of Chicago beer baron Conrad Siepp. Siepp, a German immigrant, began brewing beer in Chicago in 1854 and quickly rose to become one of the country’s leading beer barons.

Bird's-eye map of Lake Geneva, 1871
Bird’s-eye map of Lake Geneva, 1871

1871

A Summer Idyll for Chicagoans

The Geneva Lake area has been an upscale resort community in southeastern Wisconsin since just after the Civil War. Its beauty and proximity to Chicago – just 90 miles or so as the crow flies – attracted many visitors from Illinois. In the late 19th century, many wealthy Chicagoans built mansions along the lakeshore to enjoy as summer retreats. And following the disastrous Chicago Fire of 1871, many stayed here year-round as their homes and businesses were rebuilt.

 Elsa Seipp Madlener and her husband stand on a dock in front of a boat
Elsa Seipp Madlener (center) poses with her husband Albert (right) and another man, possibly Ed Daily, the engineer of the Seipp family steam launch “Lorely.”

1887

A Beer Baron’s Retreat

In 1887, Chicago beer baron Seipp began construction of Black Point Estate and Gardens as a respite for his family from the heat and bustle of the big city. As there were no roads or utilities servicing the area, owners like Seipp never envisioned their homes could ever be more than holiday housing. The estate could be reached only by boat.
Image: Elsa Seipp Madlener, center, poses with her husband Albert, right and another man, possible Ed Daily, the engineer of the Seipp family steam launch “Lorely.”

View across street towards a boy and girl standing on the street corner across from the granite mansion built for Conrad Seipp at 3300 South Michigan Avenue. The home features several chimneys and a tower with turret. There are ornamental ironwork spires on the roof. A billdboard advertising "De Luxe Line" stationary products stands incongruously in a vacant lot next door on the left. The house was designed by Adolph Cudell and was completed in 1888.

Meanwhile…

While building Black Point, Seipp was simultaneously erecting a new mansion in Chicago. During this process he moved much of the family’s furniture from the previous Chicago home into Black Point.

The Seipp Chicago mansion, built in 1887 by architect Adolph Cudell. WHI #115160

Black Point estate after 2007 restoration.

1888

A Substantial Cottage

The 20-room Queen Anne-style “cottage” was completed in 1888. It included 13 bedrooms and only one bathroom. It sat on nearly twenty-seven acres of beautiful grounds that included nearly a half-mile of undisturbed Geneva Lake shoreline.

A group of children assemble in an orchestra.
Descendants of Conrad Seipp comprise an orchestra which performed a concert in 1938 as part of the celebration of the fiftieth anniversary of the construction of the summer cottage

1890

A Family Estate for Generations

Unfortunately, Seipp was able to enjoy the house and gardens for only two seasons before his death in 1890. His family and four generations of descendants, however, continued to enjoy the estate. The original furnishings remained in the house while each generation added its own touches, making the home a rare time capsule for historians. Everyday household items range from the Victorian to late 20th century eras, but share the same family provenance.

William O. Petersen
William O. Petersen

2005 – 2007

A Gift to the State

Seipp’s great-grandson, William O. Petersen, donated the 20-room house, its grounds and furnishings to the state of Wisconsin in September of 2005 for use as a historic site.

After a $1.9 million state-financed restoration, Black Point Estate & Gardens opened for tours in June 2007. Black Point Preserve Inc. Board of Directors, composed of dedicated volunteers, managed the house and property for five years.

A boat on the water in Lake Geneva, Wisconsin
Guests arriving via the Lake Geneva Cruise Line

2013

A Summer Destination for Visitors

The Wisconsin Historical Society assumed responsibility for Black Point Estate and Gardens on January 1, 2013. Now open for tours from May through October, visitors can reach the site by boat, just as family and friends did in a bygone era.

A conservation easement protects Black Point and its current 620 feet of undeveloped shoreline from future development. A conditional use permit protects the privacy of nearby residents by defining the parameters of operation. 

One of 13 bedrooms in the cottage, dark wood furniture, in a decorative queen anne's style. white bed spread, pink upholstered chairs, and floral wall paper with white curtains.

Explore History

Black Point Estate & Gardens remains one of the finest examples of Queen Ann architecture and is considered to have one of the most intact collections of Victorian furnishings in the Midwest.

Gardens of Black Point Estate in Lake Geneva, Wisconsin.

In 2014, Black Point Estate & Gardens was named among the 10 best home-estate tours in the US by Fodor’s Travel, alongside Biltmore Estate, Mount Vernon and Monticello.

In 2022, Black Point Estate & Gardens was awarded a Travelers Choice because it ranks within the top 10% of properties on Trip Advisor


More History

Learn more about the history of Black Pointe Estate, the Seipp Family, and Lake Geneva by exploring the collections and archives at the Wisconsin Historical Society.


Images of History